We debuted this campaign two months before Spotify & Liquid Death released this.
Life Wrapped
You will have no part in planning one of the most important celebrations of your entire life: your funeral.
We want to change that. With Life Wrapped, Spotify and Liquid Death are giving you the chance to curate your funeral playlist so that even if you aren’t there, your music taste will be, forever & ever & ever.
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How It Works
Every year, users will receive their Life Wrapped, giving them statistics about their listening habits over their entire (Spotify subscribed) life.
Spotify users opt in to the new service with a shareable Last Will & Testament so that friends know what to do when the time comes.
“Play Your Respects” Cans and Cards
To guarantee you’re rocking out in the afterlife, Spotify is partnering with Liquid Death on a limited edition line of musical cans. Each case will come with it’s very own prayer card reminding you to rock out above ground…or under it.
Rest In Beats® Pillow
Spotify knows music never really leaves us, and with Rest In Beats® Pillow Speaker, you don’t have to leave it either. Now, your favorite underground tracks don’t have to end underground.
The Record of Your Life
The soundtrack of your life, immortalized on vinyl.
For you, for your friends, or for anyone who loves you enough to enjoy your taste posthumously.
Art Director: Anna Shults
Copywriter: Nick Pappas & Joseph Kienstra