Crush ICE
ICE is ravaging families across the country.
Ben & Jerry’s believes the government should be meeting the needs to the people instead of terrorizing them.
Crush ICE Trucks
We’re repurposing SWAT trucks into Ice Cream trucks and sending them to protect all our neighbors from ICE. These Crush Ice trucks will blare “Bad Boys” to alert people that ICE is around and our trucks are tough enough to act as a defense at anti-ICE protests.
New Flavor
We’ve introduced our first ever Crushed Ice flavor. Our Raspado De Paloma is crafted with a grapefruit base, fresh shaved lime, and chamoy toppings, all mixed with crushed ice.
Merch
Our merch line of Crush ICE wear tells people you’re hot and you don’t f*** with fascists.
All proceeds go to The National Immigrant Justice Center.
Protest Kits
We’ll be introducing free protest kits straight from the back of our Crush ICE trucks. Grab a kit, a cup of Raspado De Paloma, and stand together.
OOH’s & Press
Art Director: Suma Jane Dark
Copywriter: Nick Pappas